Affinion Security Center, a leading provider of identity theft protection services, announced today the launch of a new website that will act as a platform for its robust line of identity theft protection solutions. The site, http://www.affinionsecuritycenter.com, will allow financial institutions, government agencies, educational organizations and other companies to offer their customers unique combinations of services aimed at identity theft protection, detection and resolution.
By offering customers solutions to a critical problem such as identity theft, companies can increase a customer's sense of security which in turn can create brand loyalty.
The Affinion Security Center website is unique because it allows Affinion's clients to create customized solutions that address specific risks to different customers. The portal offers a broad array of services that clients can choose from to create a customized solution, including: credit monitoring and reporting, public records monitoring, protection from new account fraud, social security number monitoring, online chat room monitoring with Affinion's CardCops service and identity theft resolution services.
The Affinion Security Center is also a source of valuable information related to identity theft such as an RSS feed of the most up to date news on the issue. In addition to providing information and customer solutions, the site highlights the solutions available for businesses such as Affinion's BreachShield service.
BreachShield provides organizations with all of the tools necessary to develop an effective tactical response to a data breach, including identity theft and credit monitoring solutions to help reassure affected customers.
"Affinion has more than 5,000 business clients, many of which are some of the world's largest financial institutions, so we understand that one of our clients' main goals is to increase customer retention by offering valuable new services," said Tom Rusin, CEO and President of Affinion Group, North America.
"One of the ways that we have been able to help our clients most effectively increase customer retention is through Affinion's identity theft protection services. With Affinion Security Center, now it is even easier for clients to create a customized identity theft solution that meets the exact needs of their customer base."
Affinion Security Center offers customization options and services that are appropriate for a wide array of organizations. For example, a national bank might choose to offer customers a full-service solution that includes credit monitoring, public data sweeps, credit card registration, and identity theft resolution services, while a university may only want to offer its students a program that includes credit monitoring and PC protection.
A solution can be built to offer full protection or complement existing solutions already in place. The services are available for custom-branding, so organizations can create a cohesive look and feel and increase brand visibility with customers.
A study conducted by Strategic Research Partners of financial institutions offering PrivacyGuard, one of Affinion's identity theft protection services, found that the high level of customer satisfaction with the service led to stronger customer allegiance for the institutions offering it. More than two thirds of all customers polled reported that they were more likely to retain their business with institutions that offered them the PrivacyGuard solution.
According to a recent Javelin Research study there have been 44.8 million victims of identity theft in the past five years in the United States, and nearly 18 million in the past two years alone. This crime costs more than $51 billion or $5,920 per victim annually, becoming so prevalent that an identity thief strikes on average every 3.5 seconds. In fact, ID theft has now surpassed drug trafficking as the No. 1 crime in America, according to the Justice Department.
For more information, please visit http://www.affinionsecuritycenter.com.
About Affinion Security Center
Affinion Security Center, a division of Norwalk, Conn.-based Affinion Group, is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. |
