Social networkers across Europe are three times more frustrated by spam and advertising (36%), than the security of their personal information (11%), according to research by Wadja, the mobile web, media and messaging service.
The research of 500 social networkers across Europe into mobile living and mobile social networking also indicates that almost a fifth (19%) are frustrated by not being able to contact their friends on other social networks.
Alex Christoforou, Managing Director at Wadja comments: "Most social networks are too restrictive, with applications and features designed to be used by close circles of friends."
"Users are fed up with these barriers and will soon be able to take their profile and friends from site to site to get the best tools and applications on the web."
The research also indicates irritation with the amount of applications on sites affecting usability, with social networkers citing profiles being too complicated and taking too long to load (14%). Having too many games and applications (7%) are also key concerns.
Other findings from the research into the mobile trends of the future include: - 32% of social networkers believe mobiles will be used to alert users to friends or family in the vicinity. - 17% believe they will be used to take lessons and lectures. - Dating is the least popular, with only 5% saying mobiles will be used for pre-date screening.
About Wadja Wadja.com is a mobile web, social and media messaging service, managing your communication from trusted sources. It enables users to set up their unique mobile profile, meet new mates and keep in touch with old friends both inside and outside the Wadja community; having full control on how other people interact with them.
Placing focus on providing an open, portable and compatible platform, Wadja offers a variety of communication options, from secure spam-free Email to global free SMS Text. Wadja is accessible on any mobile web device, PC or notebook, from anywhere in the world.
