The Zhelatin/Storm Worm gang have run  their "eCard for you" – themed malware spam fo weeks now and apparenty they are moving towads other measn of deception and worm infection.
The tactics are changing again.

The malicious websites haven't changed; they still spread malicious msdataaccess.exe files. However, the e-mails no longer talk about ecards. Instead, they ask you to install a missing component called Microsoft Data Access.